Ernie Ball PARADIGM electric and acoustic guitar strings feature the world’s most advanced string technology. PARADIGM strings demonstrate superior break-resistance and unparalleled durability, while delivering the iconic Slinky tone Ernie Ball is known for.
For more than 50 years our family has been committed to crafting guitar strings in Southern California that shape the sound of rock and roll. From the introduction of Slinkys in 1962 to PARADIGM, the world’s most advanced guitar strings ever created, experience the story and passion behind our family’s uncompromising commitment to innovation and tone.
Eric Clapton, Jimmy Page, Keith Richards, Paul McCartney, Pete Townshend, Slash and thousands of other guitarists have relied on Ernie Ball to deliver the iconic tone they are known for. PARADIGM continues the Ernie Ball legacy of tone by pushing the boundaries of what a guitar string can be - stronger, more durable and longer lasting, without compromising the sound or feel.
Ernie Ball's new state-of-the-art wire drawing process coupled with our patented RPS (reinforced plain string) technology dramatically increases tensile strength by up to 35% and provides up to 70% more fatigue strength than traditional strings.
PARADIGM wrap wire uses an exclusive plasma enhanced process to remove defects and greatly improve corrosion resistance. Their patented Everlast nanotechnology is applied once the strings are wound, changing the way they react to moisture and oils.
Get strings that last longer and sound fresher - without the tone-killing side effects of a coated string!